iPhone 15 & 15 Plus
- A16 Bionic
- AI (Artificial Intelligence)
- Available in Pink, Yellow, Green, Blue, and Black
- Twice as bright as iPhone 14 - 1600 nits or 2000 nits in sun
- 4K60 HDR video out
- 6.1-inch & 6.7-inch (Plus)
- Colour embedded into the rear glass
- Tough Ceramic Glass Shield
- 48MP Main camera
- 2x Telephoto
- Continuous Zoom
- Next-gen Portraits
- Matte Finish
- Precision Finding
- 5G
- Contoured Edge
- USB-C
- All-day Battery Life
- MagSafe Accessories
- AirTag Accessories
iPhone 15 and iPhone 15 Plus: A Colorful Evolution
The iPhone 15 and 15 Plus models bring a refreshing burst of color to Apple's lineup, with a broader spectrum of choices than their Pro counterparts. This year, users can pick from an array of vibrant options, including pink, yellow, green, blue, and classic black. What sets these models apart is their approach to design, creating a distinct visual identity.
While the design of the iPhone 15 and 15 Plus may bear a resemblance to their predecessors, a significant alteration is evident in the form of contoured edges and a glass back that receives a specialized treatment for color infusion throughout the glass. This meticulous process yields a sumptuous matte finish replete with a tactile texture, thereby enhancing the overall aesthetic appeal.
The aerospace-grade aluminum frame adds exceptional durability, complemented by the enhanced ergonomic feel of the contoured edges.
Display Brilliance
The displays on these models continue to impress, with the iPhone 15 featuring a 6.1-inch screen and the 15 Plus boasting a larger 6.7-inch display. What truly shines is their brightness capabilities. Apple proudly claims that these iPhones can achieve a peak HDR brightness of 1600 nits, making them perfect for HDR content. Moreover, when exposed to bright sunlight, they can reach an astounding 2000 nits, which is twice the brightness of their predecessors, the iPhone 14 series.
Display Ceramic Shield
These models don't just excel in looks and performance; they also prioritize durability. The color-infused back glass is strengthened using an optimized dual-ion exchange process and further enhanced with nanocrystalline particles. The result is a robust and textured matte finish that's both stylish and sturdy. The aerospace-grade aluminum enclosure now features a contoured edge, providing an even better feel in hand. cc front cover ensures top-tier protection.
Dynamic Island and Interaction
Both the iPhone 15 and 15 Plus feature the innovative Dynamic Island, which offers a unique way to interact with important notifications and Live Activities. This dynamic interface seamlessly adapts to various scenarios, such as providing navigation directions, music control, and real-time updates from third-party apps like food delivery, ride sharing, sports scores, and travel plans. The Super Retina XDR displays deliver an immersive experience for content consumption, Apple Fitness+ workouts, and gaming.
Water & Dust Resistant (IP68)
Additionally, these iPhones maintain their design that resists water and dust, coupled with industry-leading durability features. Apple has engineered them not only to ensure longevity but also to prioritize ease and affordability of repair. This approach aligns with Apple's commitment to sustainability, guaranteeing that these iPhones retain their value over time and contribute to a more environmentally conscious future.
The iPhone 15 and iPhone 15 Plus boast splash, water, and dust resistance, having undergone rigorous testing in controlled laboratory conditions, achieving an IP68 rating per the IEC standard 60529 (with a maximum depth of 6 meters for up to 30 minutes). It's essential to note that splash, water, and dust resistance are not permanent conditions and may diminish with regular usage. Charging a wet iPhone is not recommended, and you can find instructions for cleaning and drying in the user guide. Please be aware that liquid damage is not covered under warranty.
All‑new 48MP Main camera
Now, the Main camera captures images in super-high resolution, making it easier than ever to capture standout photos with remarkable detail, whether it's snapshots or breathtaking landscapes. With up to 4x the resolution, you can capture incredible details, and the 2x Telephoto lens functions like having a third camera at your disposal.
Night mode automatically activates in extremely dark scenes and now captures even more vibrant colors and sharper details.
In situations with bright or uneven lighting, the latest Smart HDR intelligently optimizes for both your subject and the background, resulting in stunning color reproduction and even more lifelike skin tones.
The TrueDepth camera automatically focuses on you and your friends, ensuring spectacular selfies and exceptionally sharp FaceTime calls.
Take 4K HDR videos with amazing detail, color, and contrast. Use Action mode to steady a really shaky handheld shot. Or try 4K Cinematic mode to automatically shift the focus to the most important subject in a scene.
With a touch of focus-pocus, witness the magic of stunning new portraits.
Greater detail and enhanced color bring a dramatic transformation to your portraits. Plus, you can simply tap to shift the focus between subjects, even after the shot is taken. Presto chango, and your portrait becomes exactly as you envision it.
Want to seize the moment swiftly before it slips away? There's no need to switch to Portrait mode anymore. If your subject is a person, dog, or cat, the iPhone 15 automatically captures depth information, allowing you to decide whether to view your photo instantly with a portrait-style, artistic blur effect or make that choice later in the Photos app.
Harness the optical-quality 2x Telephoto lens to zoom in and compose the perfect portrait right from your current position. If you need to get even closer, utilize continuous zoom to further refine your shot.
The new Photonic Engine revolutionizes your portraits by seamlessly merging the finest pixels from a super-high-resolution image with another finely tuned for optimal light capture. The result? A 24MP image with double the resolution, making it ideal for your everyday photos— all packed into a compact file size, perfect for both storage and sharing.
All-day battery life
Up to 3 additional hours of video playback compared to iPhone 12
Up to 26 hvideo playback on iPhone 15 Plus
Up to 20 hvideo playback on iPhone 15
Turbocharge your device with the ability to reach a 50% charge in approximately 30 minutes using the 20W USB-C Power Adapter. For a fast and efficient wireless charging option, you can also opt for the MagSafe Charger (both items sold separately).
A16 Bionic chip
The A16 Bionic chipset drives an array of advanced features, including computational photography for producing 24MP photos and cutting-edge portraits. It also incorporates Voice Isolation technology for phone calls and ensures seamless performance for graphics-intensive games, all while maintaining impressive efficiency for extended battery life. It's no surprise that it began its journey as a Pro chip.
Furthermore, the A16 Bionic GPU delivers a remarkable 40% boost in performance compared to the GPU in the iPhone 12.
iOS 17
Apple's new iOS 17 release brings a wide array of exciting features to the table, making every day more extraordinary by enhancing your device's utility and the things you do on a daily basis. In the following sections, we will dive deep into the primary components and innovations of iOS 17, including the customization of phone calls, voicemail improvements, innovative messaging functionalities, FaceTime updates, and so much more.
A More Extraordinary User Experience. 33 New Features for iPhone
Product Environmental Report
iPhone 15 and iPhone 15 Plus are free of harmful substances like beryllium, brominated flame retardants, PVC, phthalates, arsenic in the display glass, and mercury.
Price
iPhone 15 Pro & 15 Pro Max
- A17 Pro
- AI (Artificial Intelligence)
- Available in 4 colours Titanium White, Natural Titanium, Titanium Blue & Titanium Black
- 6.1 inches for the Pro and 6.7 inches for the Pro Max
- Super Retina XDR
- up to 2000 nits of brightness for HDR
- 48MP with nanoscale coating for reduced lens flare
- 3 focal length in camera
- 5X optical Zoom
- Super High Resolutional Photos
- Precision Finding
- All-day battery life
- Three focal lengths - 24mm, 28mm and 35mm
- Macro photography
- Larger sensor
- Better low-light performance
- 5G
- Contoured Edge
- USB-C
- MagSafe Accessories
Design
The iPhone 15 Pro lineup introduces a refined and innovative design, offering two size options: 6.1 inches for Pro model and a larger 6.7-inch screen for the Pro Max. Notably, these models adopt a brushed titanium build, departing from the stainless steel chassis of their predecessors. This transition to titanium not only enhances durability but also contributes to a lighter overall weight.
The mute switch, a longstanding feature on iPhones, has been replaced with an exciting addition – the Action button. This versatile button can be customized to perform various tasks based on personal preferences. It can toggle between ring and silence, launch the camera, start voice recording, activate accessibility features, or even execute shortcuts, offering a new level of flexibility to users.
Materials and Colors
The use of Grade 5 Titanium, bonded to an aluminum internal structure, ensures robustness while keeping the devices lightweight. This results in the lightest Pro iPhones to date, with the iPhone 15 Pro weighing 6.6 ounces and the Pro Max at 7.81 ounces. This lighter construction, combined with smaller bezels around the display, contributes to a more compact and manageable form factor.
Apple introduces a fresh range of colors to complement this innovative design, including Black Titanium, White Titanium, Blue Titanium, and Natural Titanium. These colors feature a new brushed texture, adding to the overall sophistication of the devices.
Display
While the display sizes remain the same as their predecessors (6.1 inches for the Pro and 6.7 inches for the Pro Max), the reduced bezels provide a more immersive viewing experience. The Super Retina XDR displays continue to impress with Dynamic Island, ProMotion technology, and Always-On Display. Additionally, the displays can reach up to 2000 nits of brightness for HDR content and outdoor viewing.
Port and Charging
A significant change in the design is the transition from the Lightning port to USB Type-C, aligning with modern standards and offering compatibility across various Apple devices. This change enables users to use the same cable for charging their iPhone, iPad, or Mac.
Furthermore, the USB-C port on the Pro models supports USB 3 data transfer speeds, a notable upgrade from USB 2. This enhancement is made possible by the new A17 Pro chip, constructed on the 3nm process, ensuring efficiency and improved performance.
USB 3 provides speeds of up to 10 Gb/s, enabling you to seamlessly transfer your expertly crafted ProRes videos with ease.
Action Button
The introduction of the Action button is a highlight of the design. Replacing the traditional mute switch, this button offers versatile functionality. Pressing and holding it can toggle between ring and silence, accompanied by haptic feedback and animation in the Dynamic Island. Users can customize it to execute actions like launching the camera, voice recording, accessibility features, or shortcuts, making it a valuable addition for streamlined usage.
In summary, the iPhone 15 Pro and Pro Max exhibit a groundbreaking design evolution, with the use of titanium, a versatile Action button, and modern connectivity options, all while retaining the exceptional display quality that Apple is known for. These design enhancements, along with a variety of color choices, make the iPhone 15 Pro series a compelling choice for tech enthusiasts and iPhone loyalists alike.
A17 Pro Chip: Gaming Revolution
Here it is—the most extensive Apple GPU redesign in history. The A17 Pro represents an entirely new echelon of iPhone chip, setting the bar for our most remarkable graphics performance yet.
Prepare to be immersed in mobile gaming like never before, as A17 Pro brings you incredibly detailed environments and more lifelike characters. With unrivaled speed and efficiency, it takes your fast-paced gaming to a whole new level.
Featuring a new Pro-class GPU with 6 cores, the iPhone 15 Pro introduces hardware-accelerated ray tracing for the first time, boasting speeds up to four times faster than software-based ray tracing. This innovation delivers smoother graphics and true-to-life lighting, marking the fastest ray-tracing performance in a smartphone.
Thanks to MetalFX Upscaling, which combines GPU and Neural Engine power, you can enjoy high-resolution graphics while consuming significantly less power, allowing you to game for extended periods.
Here's a glimpse of the A17 Pro's impressive capabilities:
- The A17 Pro GPU outpaces the iPhone 12 Pro GPU by up to 70%.
- With 6 cores, the GPU is up to 20% faster.
- Ray tracing is up to 4 times faster than the A16 Bionic.
- The CPU, equipped with 6 cores, is up to 10% faster.
- The Neural Engine, with 16 cores, performs nearly 35 trillion operations per second, doubling its previous speed.
With the iPhone 15 Pro, you're equipped with a range of focal lengths that fit right in your pocket. It's akin to having seven professional lenses at your disposal wherever you go.
The 48MP Main camera is more advanced than ever before, capturing photos of super-high resolution with unprecedented levels of detail and color accuracy.
These enhancements shine through in your portrait shots. Plus, you no longer need to switch to Portrait mode. When your subject is a person, dog, or cat, the iPhone automatically captures depth information. This means you can instantly view your photo as a portrait with an elegant blur effect or adjust it later in the Photos app.
Unlock the power of 120 mm with pure Pro zoom. For the iPhone 15 Pro Max, we've designed a 5x Telephoto camera with the longest optical zoom ever seen in an iPhone, seamlessly integrated into our compact Pro camera system.
Now you can capture sharper close-ups from even greater distances – like a breathtaking portrait of your friend or a goal scored in your child's soccer match. Achieve 5x optical zoom with the 120 mm lens.
Apple's cutting-edge tetraprism design – a folded glass structure beneath the lens – reflects light rays four times, allowing light to travel farther within the same space. This provides a new focal length that truly pushes the boundaries.
To complement the tetraprism design, Apple introduced a groundbreaking 3D sensor-shift optical image stabilization and autofocus module that moves in all three directions. This sophisticated stabilization system delivers twice as many micro-adjustments as before. Experience up to 10,000 micro-adjustments per second.
Let your overlay be your guiding star. With intelligent image stabilization, our new guide assists you in aligning those super-zoomed-in shots. This feature will prove invaluable, especially now that you have up to 25x digital zoom at your disposal.
Experience Pro-level battery life
Despite its array of advanced features, this device delivers astonishing all-day performance. You can enjoy up to 29 hours of video playback on the iPhone 15 Pro Max and up to 23 hours of video playback on the iPhone 15 Pro.
The iPhone 15 Pro Max boasts an impressive 9 additional hours of video playback compared to the iPhone 12 Pro Max, while the iPhone 15 Pro offers a substantial 6 extra hours of video playback when compared to the iPhone 12 Pro.
iPhone 15 Pro and iPhone 15 Pro Max Product Environmental Report
